App-uh-latch-uh Tee

Elaine's husband

Elaine McMillion Sheldon is about to get you out of some awkward situations. She’s the director of the award-winning documentary Hollow, and while screening the film in over fifty locations—Virginia to Vermont and Amsterdam to Switzerland—she kept bumping into the same problem.

“I would say it correctly throughout the whole screening,” Elaine explained, referring, of course, to the word Appalachia, “but during the Q&A portions people would often revert to App-a-lay-shu. It drove me crazy!”

Elaine enjoying her new tee.

Now, Elaine’s momma raised her right; she’s not about to embarrass anyone in public. Instead, she hatched a scheme to subtly correct people. “A lightbulb went off: I should just make a t-shirt that politely makes people sound it out.”

With that bright idea, she solved a quandary every native of the Appalachian South faces—that awkward moment when someone says the name of your homeland in a way that makes you want to pack your ears with morel mushrooms and wild ramps.

Luckily, there’s no need to correct anyone’s pronunciation anymore. Just slip into this instructional t-shirt the next time you’ll be around folks who insist on saying Appalachia that other way, and they’ll get the picture pretty darned fast.

Sizes run slim and supplies are limited, so you might want to order your App-uh-latch-uh tee today.

And whether you buy one or not, let us know—ever had a moment when you wish you’d been wearing this clever shirt?


  • Terry Steer

    This is great. I’m an Episcopalian in Southwest Virginia. At one of our annual meetings a group had buttons that had a big red apple on them, then an @ sign followed by cha. Really cool button. And really cool shirt!

  • Kim Webber

    Right now, I’m loving Japanese Bluegrass. I really need this shirt.

  • Mark Lynn Ferguson

    Hi, Yolanda. Look to the bottom of the post, and you’ll see a link. It’ll take you right to the order page. Enjoy!

  • Kristin

    This is great. I live in Boone, NC home of Appalachian State University.. Hearing is said wrong is like nails on a chalk board.. I also work in hospitality, so I hear it all the time. However, any new friends I make that do say it wrong, we correct immediately. lol

  • Mark Lynn Ferguson

    Hi Blaine, Please drop a line at the contact link above.

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